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Know how to adapt to the market

Published by François Lambert le

The entrepreneur must continually adapt to market trends and the needs of his clientele if he wants to succeed.

In the food sector, it is now necessary to reduce waste, allergenic potential may be contained in the product, and offer high quality products whose source of ingredients is known.

Here are two examples where women entrepreneurs have realigned their business to market trends to succeed.

Caroline and Véronique are two sisters from a family of entrepreneurs. In 2018, they buy a business of soft bars and cereals organic and allergen-free and give it a new breath. They remake branding in their entirety, from name to logo, to colors, and retain customers' favorite products, but above all, their tender bars are now among the only ones not to be individually wrapped and to be available in bulk. Following the trend of zero waste, the bars and cereals of Snack Tonik are now available in 30 zero-waste groceries on 50 outlets in total in Quebec. In addition, in order to keep up with the trend of multisnacking, the Joubert sisters have also launched snack-depot, an online store that allows customers to order customized health snacks. So: zero waste, vegan, organic, gluten free, allergen free and multisnacking. Who says better? In terms of adaptation to its market, difficult to find a better example.

Catherine Veilleux is the 4e generation of entrepreneurs of his family, who works in the funeral expenses. But Catherine dreamed of having her own project, of building everything from A to Z. Epicurean at heart, it is after several gastronomic trips that she stops her choice on olive oils and balsamic vinegars . Passionate about the origin of each product and their different flavors, and discovering the growing popularity of the Mediterranean diet, she soon began to import high quality products, mainly from Italy, then she opened a first shop in St-Georges -de-Beauce, then a second in Lévis, where it also offers a showcase for other local products. But she soon realizes that her own products Olives and sweets more successful than other products in its stores, and in order to focus on growth at 100%, it decides not to renew its leases and instead distribute its products in different outlets in addition to online sales. Its olive oils and balsamic vinegars are now also available in bulk at several points of sale in Quebec, following the trend of zero waste. Catherine has also developed her own differentiating element: marriages between oils and flavored vinegars. She has designed tasting boxes where they suggest blends of oils and vinegars that marry beautifully together and turn any dish into a true gastronomic work.

Their products are now available in my shop!