Le status I wrote about influencers reflects what is happening in our businesses too.
Let's look at the scenario:
A business comes into the world and the founding entrepreneur is the #1 vendor because it's his baby and his story.
Then he expands and he decides to free himself from the "obligation" to sell and make cold calls. So he hires a salesman and he stays in the office because he is now a boss!
But wait! he forgets that what made him grow was his salesmanship and not his managerial skills so he kills himself every day training salespeople by telling them to say this or say that.
And every morning he repeats to his salesmen:
"Do not forget to tell the story of the company! "
How does it tell the story? We are selling a product and a price!
Here is the link between salesman and influencer!
Whether you like it or not, the entrepreneur has to accept that he is his best salesman and that it will always be better to train managers so that he keeps himself time to be the ambassador of his own company.
Would you ask your neighbor to ask the girl at the bar to see if she wants to go out with you? NO!
By cons, you can ask your neighbor to be hypocritical and ask him if she is in a relationship :)
Be the influencer of your company, but use influencers to get the message across;)