Convincing a customer to buy our products is difficult and you have to do marketing, often until 6x before the customer decides to make a purchase!
It takes perseverance!
Once convinced, it must now convince him to buy once, 2 times or even several times.
Why? Because this customer will become an ambassador of the brand. This customer is a satisfied customer and he repeats it to everyone.
Do not have a repeat business? You are in danger. That means several things: your products are not quality, too expensive, the delivery is perhaps too long, the follow-up deficient, etc.
However, if your rate of repeat business is too high, it means that you leave "business" on the table, because you do not do enough marketing to recruit new customers and this is also essential for the sustainability of the company.
Since almost a year now that I maintain my site www.francoislambert.one and I'm very proud of my rate of repeat business.
I have not reinvented the world of maple syrup, I simply introduced it to you differently and I make sure to deliver it to you in less than 24 hours with competitive prices.
I intend to do the same with honey products.