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The sinuous course of the entrepreneur

Published by François Lambert le

In our dreams as a small entrepreneur, it's simple: we have an idea and we are so brilliant that we will just make a business plan (or not) and we will become a millionaire.

What did I say? Sky is the limit! We will become a billionaire!

When we start business, we believe we will be successful quickly and that the sub will arrive in 3 months. The reality is that we see the light appear towards the 3e year. And it is only towards the 6e or 7e year, that one can live comfortably.

Undz was presented to us in 2013 and, soon, we saw a huge potential in this company. We invest in the company and, a few months later, Steve (one of the founding 2) tells us he has cancer.

Already to start a business and open doors to make known the "brand" is quite complicated. Steve is fighting for his life.

He must now go to the hospital to follow radio and chemo treatments for more than 40 hours a week.

We have just invested in the company. We quickly understand that our investment has become a statistic.

When investing in companies, 7x on 10, companies will close or go bankrupt, 2 will do well and 1 business will be a homerun.

I remember seeing Steve between his treatments, he felt he owed us one and he came to the meetings anyway.

It did not make sense!

At the same time that Steve was fighting for his life, the company floated. None of the investors could take over.

At the dawn of 2016, I do not do too much tracking with UNDZ, I had other cats to whip.

But Steve was now cured of his cancer and determined to revive Undz.

Steve is a fighter and he opens doors. We are now present in several surf shops across Canada and USA, Empire, Zumiez, Simons House, as well as an online presence. (

Steve is also the flyer behind the designs of our underwear.

A "plain" undergarment is ok, but believe me when I get to the gym or swimming is always the attraction to see what underwear I'm going to wear. (yes, we are the same guys too)

Today, Steve's wife is expecting her 2 child and the company is growing rapidly.

The entrepreneurial journey is also that!